The advertising, marketing, and media industries are crucial to the UK economy, generating billions of pounds in revenue each year. They are responsible for promoting products and services, shaping public opinion, and informing consumers about the world around them.
However, these industries are also subject to a variety of regulations, designed to protect consumers, ensure fairness in competition, and prevent the spread of misleading or harmful content. These regulations are in place to ensure that the advertising, marketing, and media industries operate in a responsible and ethical manner.
The regulations that apply to the advertising, marketing, and media industries are complex and can be difficult to understand. However, it is important for businesses in these industries to comply with these regulations, as failure to do so can result in serious consequences.
In addition to the 3 core insurance products we can provide an array of risk and business management solutions, meticulously aligned to complement your Advertising, Marketing and Media business, such as:
Business continuity planning, succession planning, due diligence and exit planning
Human Resources and Employment Law Consultation Services
Legal and Regulatory Consultation Services
Property and Security Consulting Services
Health and Safety Consultation Services
Disaster management
In the UK, there are a number of bodies responsible for regulating these industries. These include the Advertising Standards Authority (ASA), the Competition and Markets Authority (CMA), and the Press Complaints Commission (PCC). These bodies have a range of powers, including the ability to issue fines, require corrective advertising, and even withdraw licenses.
Some of the key regulations that apply to the advertising, marketing, and media industries include:
- The UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code)
- The Broadcast Advertising Codes (BBC, ITV, Channel 4, Channel 5)
- The Newspaper Code of Practice (PCC)
- The Unfair Commercial Practices Directive (UCPD)
- The Consumer Protection from Unfair Trading Regulations (CPRs)
Organisations in the advertising, marketing, and media industries are also subject to a number of other requirements, such as:
- Data protection regulations
- Copyright law
- Advertising tax
- VAT
Compliance with these regulations is essential for businesses in these industries to operate legally and ethically. Failure to comply can result in significant penalties, including fines, legal action, and even criminal prosecution.
We work with Advertising, Marketing and Media businesses of all sizes to help them navigate the complex regulatory environment and ensure their compliance.
Book a Discovery Call with us today to discuss your business needs and partner with us for a secure, thriving future.